Sunday, February 18, 2018 10:51:58 PM

Ageing festival goers are fueling a ‘glamping’ boom  

By Katie Morley - Fri May 27, 1:24 pm

According to research by the Association of Independent Festivals, 51pc of festival attendees now choose to go to one during school summer holidays and expect a “Pixar-esque” experience catering for adults and children. 

Paul “We have seen a significant rise in glamping and more family orientated events and this can be attributed to a change in demographics-many people who grew up attending festivals now have children but still want to go to events and not compromise on comfort. 

Matthew Bagwell, director at Naked “A generation of festival goers have now grown up and they want to relive the festival experience – but in a more civilized way. Glamping is a halfway house between a festival atmosphere and having home comforts.    

“These days a lot of people would rather have a tailored holiday experience with their children running around in the countryside – and a return to nostalgic experience – than a standard packaged holiday.”


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