Saturday, March 24, 2018 01:42:40 PM

Amazon video service looking to expand Indian regional content

Photo Gallery1 Photo By Reuters - Sun Mar 11, 8:40 am


Employees of Amazon India are seen behind a glass bearing the company’s logo inside its office in Bengaluru, India, August 14, 2015. (Reuters pic)

MUMBAI: Inc’s video service will look to add more regional content in India, two company executives said, as it competes with a host of global and local players for a bigger share of a fledgling online streaming market.

In little after a year of its launch in India, Amazon’s bet on original Hindi shows and a library of films in five local languages has paid off – India is the fastest growing market for its Prime Video service, Tim Leslie, global Vice President at Amazon Prime Video, told Reuters in an interview late Saturday, on the sidelines of the India Today Concalve 2018 in Mumbai.

Beyond Hindi shows and Bollywood movies, Prime Video has also been broadening its film catalogue in southern Indian languages such as Tamil and Telagu, Asia-Pacific content head James Farrell said.


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